Australia world leading in eBook adoption and awareness

Posted on March 29, 2012. Filed under: Books | Tags: |

From a Digital Publishing Australia blog entry “Australia world leading in eBook adoption and awareness: more than 1 in 5 buying eBooks

“Australia, India, the UK and the US are leading the world in eBook adoption rates, according to Bowker Market Research’s Global eBook Monitor.  More than 20% of Australian respondents reported purchasing eBooks in the six months prior to the survey. Australians are also very aware of how to purchase digital titles with 90% of respondents  stating they knew how to download an eBook.”

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